“Lao Red Cross Xiengkhouang Province, Traditional Massage and Sauna”
Doesn’t it look like the sign is telling you to go down the hole 100 meters and then look for the massage place? The arrow really means turn around and go the other way 100 meters. I know that because I’ve been there. It’s a nice, but not fancy, massage place for a really good price and the massage is more like yoga than massages I’ve had outside of Laos.